HA! Just thought the name of this coffee filter was funny. Ive been using them for about a week now and I just realized that it says "If you care" on the box". Um..what? Are other coffee filters made of baby seals or something? Geeze!! Apparently these are made with no bleach so when you discard them, bleach does not end up in our lakes and streams. I am all for doing what I personally can to keep my carbon foot print low so I'll put up with the slogan. But seriously, lighten up!
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